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John Pawson
Lifestore
Marks & Spencer
Gateshead 2004
 
The John Pawson House was designed specifically for the Gateshead Lifestore. Characteristically the design explores how architecture may be shaped around rituals of use rather than conventions of form and draws on the essential Pawson vocabulary of wide floorboards, quiet white walls, floating benches, the shadow gap, floor-to-ceiling glazing with minimal frames, the optimal treatment of light and a restricted palette of natural materials.
 
With the design of the store itself, the emphasis again falls on creating an environment based not on convention – in this instance the conventions of retail – but on the desire to optimise the rituals of use.